Potent Powder Math
Potent Powdered Microgreens are produced from Fresh Microgreens. The average water content of fresh microgreens is 95%. As the freeze-drying process removes water, an average of 20g of fresh microgreens is required to produce 1g of freeze-dried microgreen powder.
Freeze dried microgreens are a gross 20X more concentrated than fresh microgreens. Factoring in nutrient loss during the process the concentration nets out at about 17X more potency. You can read more on in this article - Refrigerated vs Freeze Drying vs Dehydrating: What Happens to the Nutrients in Your Microgreens?
So, why are potent powders expensive? For every 100g of potent powder we need to grow, harvest, freeze-dry, mill and pack 2kg of fresh product, and we normally sell the 2kg of fresh product for $200. So, in fact we are discounting the potent powder compared to the fresh microgreen price.
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